Every inbound lead gets a first contact attempt within 10 minutes, seven days a week.
Only 7% of companies respond inside five minutes. Beating that puts you ahead of nearly everyone your buyer is also talking to.
Research published in Harvard Business Review (2011) found that contacting a lead within an hour makes you up to 60x more likely to qualify it than waiting a day.
Speed to lead service, measured on held appointments
0.1% of inbound leads answered within 5 min
XANT Lead Response Report, 2021 (n=5.7M leads)
Close rate by response time: under 5 min 32% → after 24 hrs 12% (≈2.6×)
Optifai, n=939 companies, Q2 2025–Q1 2026
Only 7% of 433 B2B companies responded within 5 min
Drift, 2017
Contacting a lead within 1 hour makes you ~7x more likely to qualify it than waiting until an hour later
Oldroyd, McElheran & Elkington, Harvard Business Review, 2011 (n=1.25M leads)
What this is worth
500 inbound leads a month, at a 15% six-plus-attempt rate typical of a team without a dedicated floor.
Example — run your own numbers below
At a 10% contacted-within-10-minutes rate, 450 of your 500 leads a month currently wait longer than that for a first attempt.
Stage counts are shown rounded to whole people — the math underneath carries exact values. Revenue is computed on the exact deal figure, not the rounded one shown above.
Against a $5,000/mo floor, that works out to $105,849 net a month — less than a month to pay back the $5,000 startup cost.
Contacting a lead within 1 hour makes you ~7x more likely to qualify it than waiting until an hour later — Oldroyd, McElheran & Elkington, Harvard Business Review, 2011 (n=1.25M leads)
Runs alongside the floor
Automated Outreach: cold email and SMS nurture in the same CRM your rep dials from
A full CRM build with cold email sequences and automated SMS nurture, so the floor gets more conversations from the same list. $4,000 one-time.
We publish the definition. In writing. Before you sign.
An appointment only counts if it meets every one of these:
- The contact matches the ICP you signed off on
- The contact has authority to buy or to bring the buyer
- A real need was stated and captured on the recording
- A timing signal was given
- Your rep receives written pre-call context before the meeting
- The prospect showed up.
If it doesn't meet all six, it doesn't count toward the benchmark we committed to. You have 72 hours to dispute any appointment against the call recording. If we miss the benchmark we agreed to, we keep working at no additional fee until we hit it.
Read the full guarantee →Pricing
No long-term lock-in. No cancellation fee.
Revenue System Install
$5,000 one-time
CRM + pipeline build · speed-to-lead routing and automations · dialer configuration · list ingestion and scrubbing · script development · real-time dashboard · baseline measurement
Live in 14 days.
Rep Onboarding
$2,000 per additional rep beyond the first, one-time
Sourcing, two-week training, product and objection certification, shadow period. Your first rep is included in the Install. A one-rep engagement starts at $5,000 total.
Dedicated Rep
$5,000 per rep, per month
One full-time dedicated rep · floor management and QA · dialer, CRM, and dashboard access · weekly two-sided reporting · all four motions
One rep: $5,000 to install, then $5,000/month.
Three reps: $9,000 to install ($5,000 + $2,000 + $2,000), then $15,000/month.
Automated Outreach — cold email and SMS nurture built into the floor — is $4,000 one-time. Full Revenue Operations and Custom Dashboards are scoped per engagement — apply and we'll scope it on the call. See all four services.
Find out what the gap is costing you
Twenty minutes. We'll baseline your current contact rate, set rate, and speed-to-lead against your industry, and tell you what a floor would realistically produce. If the math doesn't work, we'll say so.
Zak Leet
Founder & CEO
Brandon Smits
Partner
Dexter Marzette
Call Floor Manager
Zak Leet replies to every one of these within one business day.
Meet the team →