Full Revenue Operations

The call floor is where most clients start. It isn't everything we run.

Paid media, sales execution, and RevOps build are scoped per engagement. We take on a limited number of full-engine clients at a time.

What runs on this page

  1. DemandCampaign build, creative, management, tracking.
  2. The floorThe part most clients buy first.
  3. CloseA closer running the deal from the appointment to the signature.
  4. DashboardsCRM architecture, pipeline, automation, reporting.
  5. Weekly syncOne sync, in person, every week, forever.

We don't just work the list. We build the demand, work the list, and close the deal.

We generate the leads. Paid media strategy, creative, campaign management, and the tracking underneath it. You fund the ad spend directly to your own account — we take no markup on media.

We work every one of them. The call floor. It's the part most clients buy first, and it has a page of its own.

And for some clients, we close. A VentureAmp closer running the deal from the appointment to the signature.

Most companies buy the floor, watch it work for a quarter, and then hand us the pieces on either side of it. You don't have to decide that now.

How an engagement usually starts

01

Start with the floor

Almost always with the floor, and almost always the same way. We baseline what your leads do today before we change anything, build the system around that number, certify a rep against your qualification standard, and go live on day fourteen. That is a small enough commitment to prove or disprove inside a quarter.

02

It builds the record

It also produces the thing the other two layers need and almost nobody has: a clean, per-call record of what actually happens when someone works your leads. Until that exists, a conversation about demand or about closing is a conversation about opinions.

03

The record names the next lever

After a quarter, the question stops being whether the floor works and starts being what's holding the number back. If it's how many leads reach the floor, demand is the piece to add. If it's what happens after the appointment is set, that's the close. If the answer is genuinely unclear because your numbers live in four different tools, that's the RevOps build.

Paid Media & Lead Gen

Meta/Google campaign build, creative, management, tracking. You fund the ad spend directly to your own account — we take no markup on media.

What changes when we run it is not the media itself — it's where the lead lands. A lead a campaign creates is a record in the same CRM the floor dials from. There is no export, no overnight sync, and no agency dashboard quietly disagreeing with the dialer's.

That is also what makes speed to lead something other than an intention. A form fill isn't waiting in an inbox for someone to notice it — it's routed, assigned, and dialed. Every inbound lead gets a first contact attempt within 10 minutes, seven days a week.

And because the record never leaves the chain, what you spend on the left stays attached to what happened on the right: the dials it produced, the appointments that held, the deals that closed.

The Call Floor

The part most clients buy first.

It has the most published detail of anything we do, so this page won't re-sell it. What matters here is the rhythm it sets for everything either side of it: baseline first, build inside two weeks, a rep certified before touching your list, full cadence from day one, and a sync walked through in person with you every week after that.

Four motions run on it — cold list activation, speed to lead, no-show rescue, and dead lead revival — and all four feed the same pipe: appointments that meet the six-part definition we publish before you sign, with written pre-call context waiting for whoever takes the meeting, and reporting that says whether each one actually held.

The floor is the layer with its own page, its own numbers, and its own published pricing.

See the call floor →

Sales Execution

A VentureAmp closer running the deal from the appointment to the signature.

The handoff most companies lose deals in doesn't exist here, because there isn't one. The closer opens the record the rep built: the need stated on the recording, the timing signal, the written context from before the meeting. Nothing gets re-keyed between the set and the sit.

After the meeting it's the ordinary work of closing — follow-up, proposal, the reasons a deal goes quiet — logged in the same pipeline as everything that came before it. The weekly sync can then show you where deals actually stop, rather than where somebody remembers them stopping.

Some clients keep their own closers and use this layer for coaching instead. The reporting is identical either way.

RevOps Build

CRM architecture, pipeline, automation, reporting infrastructure.

Every engagement ships with the standard dashboard the weekly sync runs on — dials, contacts, qualified, set, sat, speed-to-first-touch — live, not only on the day we meet. Extensive custom dashboard builds are scoped per engagement, the same terms as our other custom work.

The build itself is unglamorous and it is the reason the rest of this holds together. If the pipeline stages don't mean the same thing to the rep, the closer, and you, no dashboard on top of them is worth reading.

The case for running them together

One CRM, one dataset, one attribution chain. No finger-pointing between vendors.

When demand, the floor, and the close sit in three different companies, every number becomes a negotiation. The agency's lead count doesn't match the dialer's list. The floor's appointment count doesn't match the CRM's. And no report in the room contains the one thing that would settle it — the chain from spend to signature, unbroken.

Run together, that chain is a single dataset: spend, lead, dial, disposition, appointment, whether it held, signature. Same record, end to end, nobody's copy of it.

What a week looks like

The dashboard is live the whole time, so nothing in the meeting is news. The meeting is for the part a dashboard can't do: deciding what to change.

One sync, in person, every week, forever. One document, both sides — our numbers and yours. With one layer running, that document covers a third of the chain. With all three, it covers the whole thing: what the campaigns produced, what the floor did with it, and what happened after the appointment was set.

If the program isn't working, that document shows you which half. When we're running all of it, there is no other vendor in the room to point at.

Not sure which of these you actually need

The calculator on the homepage is the fastest way to find out. Put in your own lead volume, contract value, and close rate, and it will tell you plainly whether a floor stands up on its own at your numbers — and if it doesn't, which side of the floor is the reason.

If lead volume is the constraint, a floor alone is hard to justify. The stronger play is pairing it with demand — more leads in, and the floor math starts working.
If the close rate is the constraint, your list can already feed a floor. Closing is the lever, and that's what sales execution is for.
If both are, then both are levers, and we'd say so rather than sell you one of them.
Run your numbers →

When you should NOT hand us all three

If the floor isn't proven for you yet, start there. One layer for one quarter is a smaller bet than three at once, and it gives every decision after it a number to stand on.
If your demand already works and your closers already close, buy the floor and nothing else. We'd rather run one layer well than three you didn't need.
If the math doesn't work, we'll say so. Run the calculator and you'll have the number we mean. If it is bigger than what we cost, the decision makes itself. If it isn't, we'll tell you on the first call and you shouldn't hire us.

Paid media, sales execution, and RevOps build are scoped per engagement. There is no package price, because there isn't a package — what we take on depends on your market, your economics, and our capacity. We take on a limited number of full-engine clients at a time.

Talk about the full engine →